Portfolio

Journalist ǀ Writer ǀ Editor ǀ Video and Media Developer ǀ Project Manager 

MY CAREER

I have over 13 years’ experience as a journalist, media developer, copywriter and editor, working with a diverse range of clients across many different industries. I began my career in 2007 as a print journalist for Caxton while completing a degree in journalism at the University of Johannesburg. Despite the frantic study/work juggling act I loved every second of it, and soon took on the position of news editor at Caxton’s Joburg North branch in 2009. Working with a team of young, driven journalists, we managed to increase the readership of the Fourways Review from 52% to 86% in just under two years.

I was awarded runner-up for best hard news writer in South Africa at the Sanlam/MDDA community media awards in 2010, and continued at the helm of the newspaper until March 2011. I had built my foundation in print, but sought new challenges in the quickly evolving digital landscape. I joined Flow Communications in 2011 as a journalist and media developer, handling everything from creative writing, event coverage, social media development, communications strategy, video creation and project management for clients like the Nelson Mandela Foundation, South African Tourism, the World Wildlife Fund, SAB World of Beer, Kruger Lowveld Tourism and many more.

After leaving Flow in 2016, I freelanced for a year before being headhunted by well-known multinational Wall Street English. I joined their team in Beijing as a project consultant and business English trainer, working with clients like Apple, Amazon Web Services, Keep, The China Southern Power Grid and other SMEs, hosting workshops, classes and seminars to help owners and employees improve their business English ability.

I returned to South Africa in 2019 and joined the world’s leading guest feedback software provider GuestRevu as their new Partnerships Coordinator, building and maintaining strong relationships with other companies across the hospitality tech stack. I also formed part of the marketing team to create webinars, blogs and social media campaigns that fed into our partnership strategy. During this time, I completed the Short Course in Creative Writing at Rhodes University and took up the role of editor at the end of the course, putting together a book of short stories and poems that was published under the banner of the university’s Institute for the Study of English in Africa.

Selected work

Please click on each portfolio title to view more, and don’t hesitate to get in touch if you’d like to chat with me in person and view my detailed CV.

This is Cartagena

This is Cartagena

GuestRevu

GuestRevu

Nelson Mandela Foundation

Nelson Mandela Foundation

World Wildlife Fund

World Wildlife Fund

SAB World of Beer

SAB World of Beer

South African Tourism

South African Tourism

Two Oceans Aquarium

Two Oceans Aquarium

Maropeng

Maropeng

TEACH South Africa

TEACH South Africa