Journalist ǀ Writer ǀ Editor ǀ Video and Media Developer ǀ Project Manager
I have over 13 years’ experience as a journalist, media developer, copywriter and editor, working with a diverse range of clients across many different industries. I began my career in 2007 as a print journalist for Caxton while completing a degree in journalism at the University of Johannesburg. Despite the frantic study/work juggling act I loved every second of it, and soon took on the position of news editor at Caxton’s Joburg North branch in 2009. Working with a team of young, driven journalists, we managed to increase the readership of the Fourways Review from 52% to 86% in just under two years.
I was awarded runner-up for best hard news writer in South Africa at the Sanlam/MDDA community media awards in 2010, and continued at the helm of the newspaper until March 2011. I had built my foundation in print, but sought new challenges in the quickly evolving digital landscape. I joined Flow Communications in 2011 as a journalist and media developer, handling everything from creative writing, event coverage, social media development, communications strategy, video creation and project management for clients like the Nelson Mandela Foundation, South African Tourism, the World Wildlife Fund, SAB World of Beer, Kruger Lowveld Tourism and many more.
After leaving Flow in 2016, I freelanced for a year before being headhunted by well-known multinational Wall Street English. I joined their team in Beijing as a project consultant and business English trainer, working with clients like Apple, Amazon Web Services, Keep, The China Southern Power Grid and other SMEs, hosting workshops, classes and seminars to help owners and employees improve their business English ability.
I returned to South Africa in 2019 and joined the world’s leading guest feedback software provider GuestRevu as their new Partnerships Coordinator, building and maintaining strong relationships with other companies across the hospitality tech stack. I also formed part of the marketing team to create webinars, blogs and social media campaigns that fed into our partnership strategy. During this time, I completed the Short Course in Creative Writing at Rhodes University and took up the role of editor at the end of the course, putting together a book of short stories and poems that was published under the banner of the university’s Institute for the Study of English in Africa.
Please click on each portfolio title to view more, and don’t hesitate to get in touch if you’d like to chat with me in person and view my detailed CV.
This is Cartagena
Nelson Mandela Foundation
World Wildlife Fund
SAB World of Beer
South African Tourism
Two Oceans Aquarium
TEACH South Africa
This is CartagenaThis is Cartagena (TIC) is a luxury travel brand that offers bespoke itineraries to holidaymakers, enticing them to stay in the Caribbean paradise of Cartagena, Colombia. I created a variety of website content for TIC in 2019 and 2020, adopting a fun, casual and informative style to relay a wealth of information about the city and its surrounds.
- Top reasons why you shouldn't believe the bad press about Colombia being dangerous
- The best time to visit Cartagena
GuestRevuGuestRevu provides the world's leading guest feedback and online reputation management software for the global hospitality industry. I wrote regular articles for the company in a freelance capacity before joining full time as the head of their new partnership programme in 2019. During this time, I helped forge new partnerships with other companies across the hospitality technology stack, and also created various marketing material like webinars, social media content and blogs.
Nelson Mandela FoundationFrom November 2014 to August 2016 I was the senior account manager for the Nelson Mandela Foundation. I maintained a strong relationship with a high-profile client that had been with Flow Communications since 2009.
My diverse range of responsibilities included handling content requirements for their website and monthly newsletters, daily website management and uploads, event coverage and reporting, developing communication and brand strategies, website stats reports and analysis, team management and more.
- Assisting with content development and project management for their new website in 2014
- Project management and content generation for the Trek4Mandela initiative
- Journalist for all official events, such as the Annual Lecture and Mandela Day
World Wildlife FundIn 2015 I joined a group of influential South Africans for the annual WWF Journey of Water, an epic trip through the southern Drakensberg in KwaZulu-Natal, exploring and appreciating the journey water takes to reach our taps.
The initiative highlights the threats to South Africa’s water security and showcases what South Africans from all walks of life are doing about it. It traverses the full range of our pressing water issues, from catchment protection in water source areas – usually out of sight and out of mind – to the myriad of challenges present throughout local communities.
Follow the link below to see stories from each day.
SAB World of BeerThe SAB World of Beer, one of South Africa's top tourist attractions at the time, went through a brand revival in May 2012 with the goal being to match its popularity among walk-in visitors to its online presence.
I was tasked with all content creation for the new website, as well as building the World of Beer's social media channels from the ground up. Within the first few months, their Twitter channel had amassed over 4,000 followers and continued to grow at a rapid pace in the following years.
South African Tourism
From 2012 to 2016 I wrote regular articles exploring South Africa's hidden gems, popular tourist attractions and sprawling cities. I also took over South African Tourism's official Twitter account for three days in 2012 to live tweet an educational trip to Port Elizabeth, and gathered material for several blog posts while I was there.
Flow Communications and South African Tourism parted ways after I left the company, and usage rights to the content we developed was lost (it's no longer online). Please get in touch if you'd like to see examples of work done for them.
Two Oceans AquariumWhile at Flow Communications, I sometimes assisted the Cape Town team with blog writing for the Two Oceans Aquarium, one of South Africa's top tourist attractions. I've included a small selection of these below:
MaropengMaropeng is one of the most important anthropological and archaeological tourist attractions in the world, giving visitors fascinating insight into the beginnings of the human race. While a client of Flow Communications, I helped the Maropeng team with a variety of articles for their website. These often involved extensive research and interviews with leading authorities in areas of archaeology, astronomy, anthropology and palaeontology.
You can view a small selection of these articles below:
TEACH South AfricaTEACH South Africa does a great service to the country's struggling education system by training highly skilled young graduates and placing them into underprivileged schools, improving the quality of education that learners receive.
For a number of years I developed content for print material and their official website, interviewing these TEACH Ambassadors to find out more about their inspiring stories. On one occasion I was tasked with creating a short video on a tight deadline with very little resources and budget, about how two TEACH Ambassadors managed to turn Katlehong Secondary School into one of South Africa's greatest success stories in education.
Please click on the thumbnail above to view the video.